Changes to Google Search

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Mobile-Friendly Websites

Important changes to Google search engine: Is your website mobile-friendly?

As of 21 April 2015, Google will be ranking mobile-friendly websites higher than websites that are not specifically designed for a mobile device.Google have been applying 'mobile friendly' tags to websites that have a mobile responsive design and will now be ranking these sites higher when users search on a mobile device.

Google have stated:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.

This is a major change to Google's search engine algorithm when ranking websites and will certainly impact mobile search traffic for websites that do not have a mobile-friendly website. If you have been thinking about making your existing website mobile-friendly/responsive, then we would highly recommend that now is the time to make the change. We would suggest for any business that requires a brand new website that a responsive website design is part of your business requirements when developing your website strategy.

What is a ‘mobile-friendly’ website?

A mobile-friendly website is a version of your desktop website that has been specially designed and optimised for a mobile device.

What is a ‘responsive’ website?

A responsive website is specifically designed and optimised to allow your desktop website to shrink and grow for all screen sizes/devices (i.e. mobile, ipad, laptop, etc) and will morph into a single column layout when displayed on a mobile screen.

Is your website optimised for mobile devices? Unsure about what to do?

Google provides a nifty online tool you can use to test if you website is mobile-friendly. If Google ranks your website as Not mobile-friendly, we can help make the necessary changes to your site and ensure your website is not affected by this change. Give us a call today on (0)8 8464 0787 or send us an email.

Who are we?

koolth are specialists in all things web and we are passionate about what we do. We empower our clients with next generation online tools and love working closely with our clients to achieve their digital dreams!

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